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Back in 1992 Colin Christie was a cattle farmer who spotted a gap in the market for B2B grooming supplies. He established Christies Direct (as we know it today) in his garden shed selling large animal grooming products. After the catastrophic outbreak of Foot & Mouth in the UK in 2001, Christies reinvented itself and changed direction to solely focus on pet grooming products and sales increased by 300%.
Christies Direct is now one of the leading suppliers of Pet Grooming products globally, shipping to over 100 different countries annually.
Alongside the distribution of well-known grooming brands, Colin has also developed numerous own brand products in the past 27 years, the largest of which is ‘Groom Professional’, now one of the bestselling brands in the grooming industry.
The company’s e-commerce website is the most visited pet grooming supplies website in Europe and 2nd most visited in the world, according to Alexa. The company has the most varied product range available in the industry with over 120 brands represented on the website and in their biannual catalogue, and they are constantly developing new products.