Darren has 20+ years in eCommerce and is among Northern Ireland’s very first eCommerce entrepreneurs. Despite being mostly self-taught, he built a globally recognised surf store that disrupted an entire industry. It’s worth mentioning, that it was built and run from his bedroom, on a Windows 98 PC.
Today Darren collaborates with some of the best in business, via his digital consultancy and training company, Rank Geeks. And notably, Darren heads up the digital team at Wood Floor Warehouse, one of NI’s big retail success stories.
He introduced them to eCommerce in 2008 and facilitated incredible growth, guiding his team to win numerous business awards for Growth, Marketing, and even an eComm Live award and a further commendation for “Best Website“ and “Large eCommerce Retailer of the Year “ in 2019.