Orla Cooney is the Chief eCommerce Advisor at Magico, an ecommerce agency with over 20 years experience developing over 70 ecommerce sites for ambitious retailers. An experienced project director, Orla has lead teams to develop award winning websites including Vaughan Shoes, Retail Excellence Online Retailer of the Year 2020. Orla has a deep and wide ranging understanding of the Irish ecommerce landscape. Orla's strength is in her ability to focus on the practical application of ecommerce strategies, and she works with clients to identify the best strategy for them and how to deliver it. Orla has worked closely with many of Ireland's leading Online Retailers including Vaughan Shoes, Inish Pharmacy, McGuirks Golf, CH Tralee, Nourish.ie, Caulfield Industrial and many more.