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TALK: Paddy Power: Making mischief and meaning it

A talk by Lee Price
Head of PR & Mischief, Paddy Power

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About this talk

Lee is Head of PR & Mischief at Paddy Power – or, in his words, a professional attention-seeker. He has never purported to be an expert in anything, let alone something

as slick as eCommerce, although he did once set the world record for most chocolate coins eaten in thirty seconds. So there’s that.

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