WORKSHOP: Why Stories Sell - The Art of Digital Storytelling in Business

About this talk

"Marketing is no longer about the stuff that you make, but about the stories that you tell" - Seth Godin.

Storytelling in business has the power to sell, humanise, affect change, influence, inspire, educate and, of course, go viral.

In this presentation, we find out how storytelling can be the answer to so many of your marketing objectives. We look at what exactly digital storytelling is, why it's fundamental in helping your businesses achieve its goals, who is using this to great effect, and how and where you can employ it.

Former CEO of online marketplaces, PR Agency Owner, Communications Director and Online Editor, Brooke Tully now runs I Write Smart Content, consulting to clients across the UK, Europe and Australia.